Monday, June 29, 2015

Better Engineering via Twitter

From the current issue of MIT Sloan - How Twitter Users Can Generate Better Ideas by Parise, Whelan, and Todd - findings of their research:
  1. Overall, employees who used Twitter had better ideas that those who didn't.
  2. In particular, there was a link between the amount of diversity in employees' Twitter networks and the quality of their ideas.
  3. Twitter users who combined idea scouting and idea connecting were the most innovative.

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