CDM Smith and The Makes Me Smarter Experience

When I read the material on the CDM Smith website, I can generally answer the following in the affirmative:

• The site makes me smarter and up to date on things I care about.  It has depth and is very professional.  One question that CDM should be thinking about is, "Smarter About What?"
• It is time well spent.
• Even if I disagree with information on this site, I feel I have learned something valuable.
• I look at this site as educational.  I am gaining something.
• They do a good job covering important topics.  They don't miss things.
• It addresses issues or topics of special concern to me.
• It updates me on things I try to keep up with.

All website like CDM's are doing a much better job regarding thinking directly about the audience in creating "experience-oriented" content.  The next step for many sites is the persistence of memory issue - "I can remember this important information later."