The Megalogue

The word of the week - - "megalogue."  It comes from an interesting book by Steve Stoute - - The Tanning of America: How Hip-Hop Created a Culture that Rewrote the Rules of the New Economy (2011).

"Others have pointed out, and I agree, that marketing must evolve beyond the monologue, to dialogue and to megalogue.  No longer can advertising lecture or dictate to customers; interaction and exchange are vital.  Add to that the social networking media and technology that the millennial have understood since nursery school, it means that marketing to the group conversation - - the megalogue - - must be seamlessly incorporated."