Friday, April 8, 2011

Water Footprinting

The phrase of the week - - "Water Footprinting" - - a relatively new concept called "water footprinting" has emerged as a key water-related metric.  Mathematically, water footprints can be calculated for countries, companies, products and even individuals.  Simply defined in the context of business, a water footprint is the total volume of fresh water used to produce the goods and services produced by a business or organization. 

Check out the Water Footprint Network - - a Netherlands-based nonprofit whose mission is to promote the transition towards sustainable, fair, and efficient use of fresh water resources.

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