Top 10 Media Tips

Provided below is a list of the top 10 media tips for engineers to remember:

1. Public perception is public reality.
2. Be upfront, even with bad news. This will build trust.
3. Speak with control and confidence. You are the expert.
4. Know the audience. Most members of the media have little understanding of science and engineering.
5. Remember - the right source isn't always the most senior member of a project team or organization involved in the interview.
6. Keep what you say simple, relevant, and memorable.
7. Never go "off the record."
8. Be consistent, be fair.
9. Return media calls promptly, showing a reporter you care about the story.
10. Never lie or mislead.